Meta starts testing a premium subscription on Instagram

Among the premium features on Instagram is the ability to view a Story without the poster seeing that you viewed it and the option to see how many people have rewatched your Story.

Early report Major update Updated Mar 30, 2026, 6:10 PM UTC

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TechCrunch: Meta starts testing a premium subscription on Instagram.

First seen Mar 30, 2026, 6:10 PM UTC Latest source Mar 30, 2026, 6:10 PM UTC

Update 1 1h ago

Meta starts testing a premium subscription on Instagram

TechCrunch •published Mar 30, 2026, 6:10 PM UTC •fetched Mar 30, 2026, 6:11 PM UTC