How soap opera-TikTok hybrids became a billion-dollar business

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first script...

Early report Major update Updated Mar 25, 2026, 3:30 PM UTC

Track this event Edit in app More event pages

What changed

TechCrunch: How soap opera-TikTok hybrids became a billion-dollar business.

First seen Mar 25, 2026, 3:30 PM UTC Latest source Mar 25, 2026, 3:30 PM UTC

Update 1 1h ago

How soap opera-TikTok hybrids became a billion-dollar business

TechCrunch •published Mar 25, 2026, 3:30 PM UTC •fetched Mar 25, 2026, 3:32 PM UTC